In the early 1960s, Pendleton shirts hit the airwaves courtesy of the Majorettes, whose song “White Levis” became a number one hit in 1963. But before that, a group called The Pendletones was singing about the California surfing scene. They changed their name to the Beach Boys, but kept their uniform of Pendleton Board Shirts worn over tee shirts with khakis. The band wore this blue and charcoal plaid shirt on the covers of 45s and LPs throughout he 1960s.
Pendleton is the original surf shirt. This plaid is called Watson Gold Ombre, which comes out of Pendleton's archive and is from the year 1969.